{"id":112852,"date":"2023-09-26T10:18:31","date_gmt":"2023-09-26T08:18:31","guid":{"rendered":"https:\/\/metricool.com\/?p=112852"},"modified":"2024-08-02T18:10:09","modified_gmt":"2024-08-02T16:10:09","slug":"tiktok-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/tiktok-study\/","title":{"rendered":"TikTok Study September 2023"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/tiktok-study\/#Uncovering_the_Answers_to_TikToks_Biggest_Questions\" title=\"Uncovering the Answers to TikTok\u2019s Biggest Questions\">Uncovering the Answers to TikTok\u2019s Biggest Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/tiktok-study\/#The_Study_Sample\" title=\"The Study Sample\">The Study Sample<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/tiktok-study\/#TikTok_Trends_2023\" title=\"TikTok Trends 2023\">TikTok Trends 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/tiktok-study\/#This_highlights_the_increase_of_business_accounts_by_16553_and_therefore_the_increase_in_videos_from_these_accounts_by_24120\" title=\"This highlights the increase of business accounts by 165.53% and therefore the increase in videos from these accounts by 241.20%\">This highlights the increase of business accounts by 165.53% and therefore the increase in videos from these accounts by 241.20%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/metricool.com\/tiktok-study\/#Posting_frequency_and_length_of_videos_increases_Videos_longer_than_54_seconds_receive_the_most_views\" title=\"Posting frequency and length of videos increases. Videos longer than 54 seconds receive the most views\">Posting frequency and length of videos increases. Videos longer than 54 seconds receive the most views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/metricool.com\/tiktok-study\/#Visits_from_TikToks_search_engine_double\" title=\"Visits from TikTok\u2019s search engine double\">Visits from TikTok\u2019s search engine double<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/metricool.com\/tiktok-study\/#The_engagement_rate_drops_as_a_whole\" title=\"The engagement rate drops as a whole\">The engagement rate drops as a whole<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/metricool.com\/tiktok-study\/#How_to_use_the_TikTok_study\" title=\"How to use the TikTok study\">How to use the TikTok study<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/metricool.com\/tiktok-study\/#To_Have_a_Personal_Account_or_Business_Account_on_TikTok\" title=\"To Have a Personal Account or Business Account on TikTok?\">To Have a Personal Account or Business Account on TikTok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/metricool.com\/tiktok-study\/#Posting_frequency\" title=\"Posting frequency\">Posting frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/metricool.com\/tiktok-study\/#Consistency\" title=\"Consistency\">Consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/metricool.com\/tiktok-study\/#Views\" title=\"Views\">Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/metricool.com\/tiktok-study\/#Engagement\" title=\"Engagement\">Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/metricool.com\/tiktok-study\/#Whats_Better_on_TikTok_Personal_or_Business_Account\" title=\"What\u2019s Better on TikTok: Personal or Business Account?\">What\u2019s Better on TikTok: Personal or Business Account?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/metricool.com\/tiktok-study\/#How_the_Size_of_a_TikTok_Account_Influences_Views_and_Interactions\" title=\"How the Size of a TikTok Account Influences Views and Interactions\">How the Size of a TikTok Account Influences Views and Interactions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/metricool.com\/tiktok-study\/#Does_follower_size_matter_on_TikTok\" title=\"Does follower size matter on TikTok?\">Does follower size matter on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/metricool.com\/tiktok-study\/#Which_TikTok_accounts_have_the_best_engagement\" title=\"Which TikTok accounts have the best engagement?\">Which TikTok accounts have the best engagement?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_is_the_Length_of_Viral_Videos_on_TikTok_Which_Videos_Get_the_Most_Views_and_Engagement\" title=\"What is the Length of Viral Videos on TikTok? Which Videos Get the Most Views and Engagement?\">What is the Length of Viral Videos on TikTok? Which Videos Get the Most Views and Engagement?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/metricool.com\/tiktok-study\/#How_long_should_a_video_on_TikTok_be\" title=\"How long should a video on TikTok be?\">How long should a video on TikTok be?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/metricool.com\/tiktok-study\/#How_Many_Videos_Should_I_Upload_Per_Day_Does_Posting_Frequency_Influence_Account_Growth\" title=\"How Many Videos Should I Upload Per Day? Does Posting Frequency Influence Account Growth?\">How Many Videos Should I Upload Per Day? Does Posting Frequency Influence Account Growth?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/metricool.com\/tiktok-study\/#How_long_should_I_maintain_the_standard_posting_frequency_3_videos_per_week_to_see_results\" title=\"How long should I maintain the standard posting frequency (3 videos per week) to see results?\">How long should I maintain the standard posting frequency (3 videos per week) to see results?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_is_The_Best_Time_to_Post_on_TikTok\" title=\"What is The Best Time to Post on TikTok?\">What is The Best Time to Post on TikTok?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/metricool.com\/tiktok-study\/#Personalized_TikTok_hours\" title=\"Personalized TikTok hours\">Personalized TikTok hours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_is_the_best_day_to_post_on_TikTok\" title=\"What is the best day to post on TikTok?\">What is the best day to post on TikTok?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/metricool.com\/tiktok-study\/#Hashtags_Mentions_Sounds_Emojis%E2%80%A6_Can_They_Help_Boost_Reach_for_My_Videos\" title=\"Hashtags, Mentions, Sounds, Emojis\u2026 Can They Help Boost Reach for My Videos?\">Hashtags, Mentions, Sounds, Emojis\u2026 Can They Help Boost Reach for My Videos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_about_the_Hashtag_and_Sound_section_on_TikTok\" title=\"What about the Hashtag and Sound section on TikTok?\">What about the Hashtag and Sound section on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/metricool.com\/tiktok-study\/#Are_hashtags_and_sounds_in_TikTok_useless_then\" title=\"Are hashtags and sounds in TikTok useless then?\">Are hashtags and sounds in TikTok useless then?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/metricool.com\/tiktok-study\/#Uncovering_the_Answers_to_TikToks_Biggest_Questions_Summary_of_The_Study\" title=\"Uncovering the Answers to TikTok\u2019s Biggest Questions. Summary of The Study\">Uncovering the Answers to TikTok\u2019s Biggest Questions. Summary of The Study<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/metricool.com\/tiktok-study\/#Whats_more_important_on_TikTok_likes_or_views\" title=\"What\u2019s more important on TikTok, likes or views?\">What\u2019s more important on TikTok, likes or views?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_content_is_most_viral_on_TikTok\" title=\"What content is most viral on TikTok?\">What content is most viral on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/metricool.com\/tiktok-study\/#_How_many_videos_should_I_post_per_day_on_TikTok_to_get_more_interactions_and_views\" title=\"&nbsp;How many videos should I post per day on TikTok to get more interactions and views?\">&nbsp;How many videos should I post per day on TikTok to get more interactions and views?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/metricool.com\/tiktok-study\/#Are_you_a_scientific_soul\" title=\"Are you a scientific soul?\">Are you a scientific soul?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/metricool.com\/tiktok-study\/#What_is_the_best_posting_frequency_on_TikTok\" title=\"What is the best posting frequency on TikTok?\">What is the best posting frequency on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/metricool.com\/tiktok-study\/#The_best_time_to_post_on_TikTok_in_2023_is%E2%80%A6\" title=\"The best time to post on TikTok in 2023 is\u2026\">The best time to post on TikTok in 2023 is\u2026<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-uncovering-the-answers-to-tiktok-s-biggest-questions\"><span class=\"ez-toc-section\" id=\"Uncovering_the_Answers_to_TikToks_Biggest_Questions\"><\/span>Uncovering the Answers to TikTok\u2019s Biggest Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"742\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/00-Sample-1024x742.jpg\" alt=\"\" class=\"wp-image-112854\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/00-Sample-1024x742.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/00-Sample-300x217.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/00-Sample-768x556.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/00-Sample-1536x1113.jpg 1536w, https:\/\/metricool.com\/wp-content\/uploads\/00-Sample.jpg 1756w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views or likes?&nbsp; What content is more viral on TikTok? How can you gain more followers? And so on\u2026&nbsp;<\/p>\n\n\n\n<p>\ud83e\udd76It is said, it is speculated, it is assumed.&nbsp;<\/p>\n\n\n\n<p>But if there is one thing we are sure of here at Metricool, it\u2019s that the answers rest in the data, and thus the purpose of this TikTok study.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><strong>To analyze what is happening on TikTok, with data in hand, so that creators, brands, and social media professionals can make better decisions.<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-study-sample\"><span class=\"ez-toc-section\" id=\"The_Study_Sample\"><\/span>The Study Sample<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The sample of this TikTok study is larger than<strong> <a href=\"https:\/\/metricool.com\/tiktok-study-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">the previous study<\/a>.<\/strong> This allows us to see data and conclusions with more accuracy. <\/p>\n\n\n\n<p>Here are the changes in the sample:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>March 2023<\/strong><\/td><td><strong>Update 2023<\/strong><\/td><td><strong>Increase<\/strong><\/td><\/tr><tr><td><strong>Videos<\/strong><\/td><td>1,907,846<\/td><td>3,422,461<\/td><td>79.39%<\/td><\/tr><tr><td><strong>Accounts<\/strong><\/td><td>48,591<\/td><td>85,261<\/td><td>75.47%<\/td><\/tr><tr><td><strong>Personal Accounts<\/strong><\/td><td>30,655<\/td><td>37,636<\/td><td>22.77%<\/td><\/tr><tr><td><strong>Business Accounts*<\/strong><\/td><td>17,936<\/td><td>47,625<\/td><td>165.53%<\/td><\/tr><tr><td><strong>Personal Videos<\/strong><\/td><td>1,419,099<\/td><td>1,754,879<\/td><td>23.66%<\/td><\/tr><tr><td><strong>Business Videos<\/strong><\/td><td>488,747<\/td><td>1,667,582<\/td><td>241.20%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The current study analyzes <strong>47,625 business accounts and 37,636 personal accounts<\/strong> (from creators and personal brands) of different sizes, to make it easier to compare and analyze whether your TikTok strategy is on trend.&nbsp;<\/p>\n\n\n\n<p>To facilitate comparison in size trends and views, we grouped the total number of accounts, 85,261, and videos, 3,422,461, based on:<\/p>\n\n\n\n<p><br>\u2714 <strong>&nbsp;<strong>SIZE<\/strong> <\/strong>by account followers at the time the video was posted,<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>&nbsp;\u2714 <strong><strong>VOLUME<\/strong> <\/strong>based on views achieved per video.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The results being:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Sample-groups-1024x850.jpg\" alt=\"\" class=\"wp-image-112855\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Sample-groups-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Sample-groups-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Sample-groups-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Sample-groups.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-trends-2023\"><span class=\"ez-toc-section\" id=\"TikTok_Trends_2023\"><\/span>TikTok Trends 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are the biggest changes in the study compared <a href=\"https:\/\/metricool.com\/tiktok-study-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>to the 2022-2023 study.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_highlights_the_increase_of_business_accounts_by_16553_and_therefore_the_increase_in_videos_from_these_accounts_by_24120\"><\/span>This highlights the increase of business accounts by 165.53% and therefore the increase in videos from these accounts by 241.20%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This data indicates that TikTok continues to grow as a professional channel for brands to carry out their strategies. While in the past brands were wary to join TikTok, it seems that in 2023 many of them have taken that leap.&nbsp;<\/p>\n\n\n\n<p>As the market matures, brands are eager for more data and to start exploring other areas, such as advertising on TikTok, which is only accessible with a business account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_frequency_and_length_of_videos_increases_Videos_longer_than_54_seconds_receive_the_most_views\"><\/span>Posting frequency and length of videos increases. Videos longer than 54 seconds receive the most views<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The length of videos with significant views increases by 12.2 seconds, in relation to the 41.8 seconds from the previous study.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visits_from_TikToks_search_engine_double\"><\/span>Visits from TikTok\u2019s search engine double<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meanwhile, the number of views from the following section has decreased. This could indicate a shift in the behavioral uses of TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_engagement_rate_drops_as_a_whole\"><\/span>The engagement rate drops as a whole<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Across all account sizes we observed a general decrease in engagement.<\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-use-the-tiktok-study\"><span class=\"ez-toc-section\" id=\"How_to_use_the_TikTok_study\"><\/span><strong><strong>How to use the TikTok study<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This analysis combines the analyzed accounts, regardless of sector, to find general trends on the network. In addition to this data, it is always advisable to analyze your own strategy and measure the evolution of your TikTok account and content.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/tiktok-with-metricool\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok with Metricool<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Have_a_Personal_Account_or_Business_Account_on_TikTok\"><\/span>To Have a Personal Account or Business Account on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is the data from the study, comparing personal and business accounts. When we say \u201cpersonal\u201d accounts, we are still referring to professional use, thus including both content creators and personal brands.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see if there are any differences based on the analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_frequency\"><\/span>Posting frequency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On average, personal accounts post more videos per month than company accounts. On average, personal accounts post 16.59 videos per month compared to 14.45 videos for business accounts.&nbsp;<\/p>\n\n\n\n<p>Both account types exceed the average of a 3x per week posting frequency, thus these numbers are extremely close. However, it\u2019s personal accounts that reach the 4 videos per week number. Which would mean they are posting 1 extra video per week.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/02-Business-vs-Personal-frequency-1024x850.jpg\" alt=\"\" class=\"wp-image-112857\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/02-Business-vs-Personal-frequency-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/02-Business-vs-Personal-frequency-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/02-Business-vs-Personal-frequency-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/02-Business-vs-Personal-frequency.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Business<\/strong><\/td><td>13.4<\/td><td>14.45<\/td><td>+7.84%<\/td><\/tr><tr><td><strong>Personal<\/strong><\/td><td>16.1<\/td><td>16.59<\/td><td>+3.04%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em><em>* In regards to the 2022-2023 TikTok Study, we can see that both accounts have increased their posting frequency, with the largest being that of business accounts at 7.84%, compared to 3.04% for personal accounts.&nbsp;<\/em><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consistency\"><\/span>Consistency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><strong>Looking at consistency<\/strong>, <\/strong>we also observed that personal accounts (mostly professional content creators) posted three or more videos per week for a longer period of time compared to business accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Views\"><\/span><strong>Views<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Regarding views per video<\/strong>, we also saw the balance tip. The average number of views per video for personal accounts is 32,107 compared to an average of 23,781 for business accounts.&nbsp;<\/p>\n\n\n\n<p><strong>The average number of views for business accounts has increased by 35.72% with respect to the previous study.&nbsp;<\/strong><\/p>\n\n\n\n<p>The average length of a video is also longer for personal accounts, with:&nbsp;<\/p>\n\n\n\n<p>Business accounts: 37.7 seconds<\/p>\n\n\n\n<p>Personal accounts: 39.3 seconds<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/03-Business-vs-Personal-views-1024x850.jpg\" alt=\"\" class=\"wp-image-112858\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/03-Business-vs-Personal-views-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/03-Business-vs-Personal-views-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/03-Business-vs-Personal-views-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/03-Business-vs-Personal-views.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Business<\/strong><\/td><td>17,523<\/td><td>23,782<\/td><td>+35.72%<\/td><\/tr><tr><td><strong>Personal<\/strong><\/td><td>30,115<\/td><td>32,108<\/td><td>+6.62%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/04-Business-vs-Personal-duration-1024x850.jpg\" alt=\"\" class=\"wp-image-112859\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/04-Business-vs-Personal-duration-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/04-Business-vs-Personal-duration-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/04-Business-vs-Personal-duration-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/04-Business-vs-Personal-duration.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Business<\/strong><\/td><td>34<\/td><td>37.44<\/td><td>+10.12%<\/td><\/tr><tr><td><strong>Personal<\/strong><\/td><td>34<\/td><td>39.34<\/td><td>+15.71%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As for the <strong>engagement rate<\/strong>, (calculated by the sum of interactions\/visits x 100) we can see that personal accounts receive, on average, 1.5% more engagement per video compared to business accounts. Specifically, 5.15% vs. 6.63%.&nbsp;<\/p>\n\n\n\n<p>Overall, there is a drop in engagement compared to the previous study, regardless of the account type.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/05-Business-vs-Personal-engagement-1-1024x850.jpg\" alt=\"\" class=\"wp-image-112860\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/05-Business-vs-Personal-engagement-1-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/05-Business-vs-Personal-engagement-1-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/05-Business-vs-Personal-engagement-1-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/05-Business-vs-Personal-engagement-1.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Diferencia<\/strong><\/td><\/tr><tr><td><strong>Business<\/strong><\/td><td>6.10%<\/td><td>5.15%<\/td><td>-15.57%<\/td><\/tr><tr><td><strong>Personal<\/strong><\/td><td>7%<\/td><td>6.63%<\/td><td>-5.29%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-better-on-tiktok-personal-or-business-account\"><span class=\"ez-toc-section\" id=\"Whats_Better_on_TikTok_Personal_or_Business_Account\"><\/span><strong>What\u2019s Better on TikTok: Personal or Business Account?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Looking just at the data, it may seem that it\u2019s better to have a personal account than a business account. However, the reality is that the differences could be attributed to other factors, for example, if the personal account is an influencer or content creator that may have more affinity with their audience, therefore generating more interactions.&nbsp;<\/p>\n\n\n\n<p>No evidence points to the fact that it is \u201cbetter\u201d to have a personal account over a business account.&nbsp;<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Size_of_a_TikTok_Account_Influences_Views_and_Interactions\"><\/span>How the Size of a TikTok Account Influences Views and Interactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Generally speaking, we can see that the number of views per the number of followers has increased for all account sizes. This may be due to the fact that on average, users have spent more time on TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_follower_size_matter_on_TikTok\"><\/span>Does follower size matter on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s true that this metric is the most attractive when clicking on a profile. But, if there\u2019s one thing we know, it\u2019s that TikTok has changed the rules of the game.&nbsp;<\/p>\n\n\n\n<p>Consuming content doesn\u2019t depend on whether a user follows an account, but on their behavior, and which content they interact with.&nbsp; The data speaks for itself.&nbsp;<\/p>\n\n\n\n<p><strong>Do I need followers for my videos to gain views?<\/strong><\/p>\n\n\n\n<p>Definitely not.<\/p>\n\n\n\n<p>If we look at the video views to the number of followers ratio, we can clearly see that videos are exposed to a larger audience. The important thing is not the account that publishes it, but the quality of the content. This means that all videos have the same opportunity to gain views.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/06-Average-views-based-on-account-size-1024x850.jpg\" alt=\"\" class=\"wp-image-112862\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/06-Average-views-based-on-account-size-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/06-Average-views-based-on-account-size-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/06-Average-views-based-on-account-size-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/06-Average-views-based-on-account-size.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>8,506<\/td><td>11,883<\/td><td>+39.71%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>561<\/td><td>807<\/td><td>+43.91%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>229<\/td><td>267<\/td><td>+16.61%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>121<\/td><td>130<\/td><td>+7.70%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>34<\/td><td>36<\/td><td>+6.15%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><strong>Who has the best engagement rate?<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/07-Engagement-based-on-account-size-1024x850.jpg\" alt=\"\" class=\"wp-image-112863\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/07-Engagement-based-on-account-size-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/07-Engagement-based-on-account-size-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/07-Engagement-based-on-account-size-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/07-Engagement-based-on-account-size.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>7.10%<\/td><td>7.18%<\/td><td>+1.16%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>4.70%<\/td><td>5.08%<\/td><td>+8.12%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>5.10%<\/td><td>4.90%<\/td><td>-4.02%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>5.70%<\/td><td>5.45%<\/td><td>-4.44%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>7.50%<\/td><td>6.28%<\/td><td>-16.23%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As we can see in the graph, Tiny [7.18%] and Huge [6.28%] accounts are those with the highest engagement rates compared to the rest.&nbsp;<\/p>\n\n\n\n<p>Accounts with less than 100 followers (Tiny) will have high engagement percentages due to a lower number views based on the intimacy of their audience.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s worth noting the data for the large accounts. Normally, the higher the number of views, the more complicated it is to maintain a high engagement rate. But what we see in TikTok is just the opposite.&nbsp;<\/p>\n\n\n\n<p>As the number of views increases, interactions also increase, which shows that the algorithm is capable of continuing to find new audiences that interact with related content.<\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-tiktok-accounts-have-the-best-engagement\"><span class=\"ez-toc-section\" id=\"Which_TikTok_accounts_have_the_best_engagement\"><\/span><strong>Which TikTok accounts have the best engagement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike other social networks, on TikTok, <strong>engagement increases as the size of an account increases. <\/strong>The exception is for small accounts, where the norm of a great number of followers in the total number of views is met.&nbsp;<strong>&nbsp;<\/strong><\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Length_of_Viral_Videos_on_TikTok_Which_Videos_Get_the_Most_Views_and_Engagement\"><\/span>What is the Length of Viral Videos on TikTok? Which Videos Get the Most Views and Engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yet another great unknown on TikTok, knowing how or when a video will go viral. As much as we wish we could give you the magic formula in this study, <strong>here\u2019s what our data found.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>What is the length of videos by account size?<\/strong>There\u2019s a certain trend we can see in terms of video length. Accounts with a larger following (Huge) tend to post longer videos, with an average of <strong>47.4s<\/strong>, compared to smaller accounts (Tiny), with an average of <strong>33.1s<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/08-Average-video-duration-based-on-account-size-1024x850.jpg\" alt=\"\" class=\"wp-image-112864\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/08-Average-video-duration-based-on-account-size-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/08-Average-video-duration-based-on-account-size-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/08-Average-video-duration-based-on-account-size-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/08-Average-video-duration-based-on-account-size.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>31.20<\/td><td>33.12<\/td><td>+6.16%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>33.90<\/td><td>36.30<\/td><td>+7.08%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>33.90<\/td><td>37.40<\/td><td>+10.32%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>36.20<\/td><td>43.35<\/td><td>+19.76%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>40.60<\/td><td>47.36<\/td><td>+16.64%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>What is the length of videos that get the most views?<\/strong><\/p>\n\n\n\n<p>We found that the <strong>videos with the most views have an average duration of 54s.&nbsp;<\/strong><br><strong>Compared to the previous study, we see that the average video length for videos with the highest number of views has increased by 12.2s, <\/strong>compared to the previous average duration of 41.8s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/09-Average-video-duration-based-on-views-1024x850.jpg\" alt=\"\" class=\"wp-image-112865\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/09-Average-video-duration-based-on-views-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/09-Average-video-duration-based-on-views-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/09-Average-video-duration-based-on-views-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/09-Average-video-duration-based-on-views.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>32.40<\/td><td>34.37<\/td><td>+6.09%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>36.40<\/td><td>38.24<\/td><td>+5.04%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>35.40<\/td><td>41.20<\/td><td>+16.37%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>38.50<\/td><td>46.87<\/td><td>+21.74%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>41.90<\/td><td>50.40<\/td><td>+20.29%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Similarly, if we look at the average video views based on the length, we see that longer videos receive more views.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/10-Average-number-of-views-based-on-duration-1024x850.jpg\" alt=\"\" class=\"wp-image-112867\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/10-Average-number-of-views-based-on-duration-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/10-Average-number-of-views-based-on-duration-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/10-Average-number-of-views-based-on-duration-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/10-Average-number-of-views-based-on-duration.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>21,000<\/td><td>18,994<\/td><td>-9.55%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>22,200<\/td><td>23,930<\/td><td>+7.80%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>29,400<\/td><td>28,863<\/td><td>-1.83%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>30,400<\/td><td>30,733<\/td><td>+1.10%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>32,100<\/td><td>38,526<\/td><td>+20.02%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Longer videos receive more interactions and have a higher engagement rate. That is to say, the longer the length of the video, the more chances for a viewer to leave an interaction, and the more likely the video has an increase in reach. <strong>(CAREFUL: As long as the retention is high).&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/11-Engagement-based-on-duration-1024x850.jpg\" alt=\"\" class=\"wp-image-112868\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/11-Engagement-based-on-duration-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/11-Engagement-based-on-duration-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/11-Engagement-based-on-duration-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/11-Engagement-based-on-duration.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>0-9s<\/strong><\/td><td>6.30%<\/td><td>6.09%<\/td><td>-3.38%<\/td><\/tr><tr><td><strong>10-15s<\/strong><\/td><td>6.10%<\/td><td>5.25%<\/td><td>-14.01%<\/td><\/tr><tr><td><strong>16-29s<\/strong><\/td><td>6.50%<\/td><td>5.69%<\/td><td>-12.43%<\/td><\/tr><tr><td><strong>30-53s<\/strong><\/td><td>7%<\/td><td>6.08%<\/td><td>-13.15%<\/td><\/tr><tr><td><strong>+54s<\/strong><\/td><td>8.20%<\/td><td>6.67%<\/td><td>-18.69%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-should-a-video-on-tiktok-be\"><span class=\"ez-toc-section\" id=\"How_long_should_a_video_on_TikTok_be\"><\/span><strong>How long should a video on TikTok be?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The answer isn\u2019t universal.&nbsp;<\/p>\n\n\n\n<p>However, after analyzing almost 3 million videos, we can see that as the account grows in following, the longer the length of the video, the higher the views. Overall, the videos that receive the most views, regardless of account size, are longer videos.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Many_Videos_Should_I_Upload_Per_Day_Does_Posting_Frequency_Influence_Account_Growth\"><\/span>How Many Videos Should I Upload Per Day? Does Posting Frequency Influence Account Growth?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most talked about topics on TikTok is that consistency continues to be rewarded. I\u2019m sure you\u2019ve heard the saying,&nbsp;<\/p>\n\n\n\n<p><em>\u201cPost a video every day and you\u2019ll see\u201d.<\/em><\/p>\n\n\n\n<p>But how much truth is in this advice\u2026?<\/p>\n\n\n\n<p>If we start by looking at the trend, we can see that the <strong>larger the account size, the higher the posting frequency.&nbsp;<\/strong><\/p>\n\n\n\n<p>So much so that, on average, Huge accounts maintain an average posting frequency of two videos per day, vs. an average of one video for every two days for Tiny accounts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/12-Average-number-of-videos-posted-per-day-1024x850.jpg\" alt=\"\" class=\"wp-image-112869\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/12-Average-number-of-videos-posted-per-day-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/12-Average-number-of-videos-posted-per-day-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/12-Average-number-of-videos-posted-per-day-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/12-Average-number-of-videos-posted-per-day.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Tiny<\/strong><\/td><td>0.7<\/td><td>0.74<\/td><td>+5.48%<\/td><\/tr><tr><td><strong>Small<\/strong><\/td><td>0.9<\/td><td>0.91<\/td><td>+0.86%<\/td><\/tr><tr><td><strong>Medium<\/strong><\/td><td>1.3<\/td><td>1.5<\/td><td>+14.57%<\/td><\/tr><tr><td><strong>Big<\/strong><\/td><td>1.6<\/td><td>1.64<\/td><td>+2.35%<\/td><\/tr><tr><td><strong>Huge<\/strong><\/td><td>2<\/td><td>2.3<\/td><td>+17.44%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Without a doubt, a high posting frequency is the trend on TikTok.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Does the posting frequency influence video reach and interactions?<\/strong><\/p>\n\n\n\n<p>Considering a standard posting frequency of three videos per week, <strong>we can see that the higher the posting frequency, the higher the interactions or video views, although the overall engagement rate doesn\u2019t change significantly.&nbsp;<\/strong><\/p>\n\n\n\n<p>Having this data, we can see that the highest posting frequencies belong to the largest accounts, but the difference between a regular and high frequency isn\u2019t substantial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/13-Engagement-based-on-posting-frequency-1024x850.jpg\" alt=\"\" class=\"wp-image-112870\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/13-Engagement-based-on-posting-frequency-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/13-Engagement-based-on-posting-frequency-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/13-Engagement-based-on-posting-frequency-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/13-Engagement-based-on-posting-frequency.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Low frequency<\/strong><\/td><td>6.40%<\/td><td>5.82%<\/td><td>-8.99%<\/td><\/tr><tr><td><strong><strong>Medium <strong>frequency<\/strong><\/strong><\/strong><\/td><td>6.80%<\/td><td>6.19%<\/td><td>-9.02%<\/td><\/tr><tr><td><strong><strong>High <strong>frequency<\/strong><\/strong><\/strong><\/td><td>7.10%<\/td><td>5.98%<\/td><td>-15.75%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/14-Interactions-based-on-posting-frequency-1024x850.jpg\" alt=\"\" class=\"wp-image-112871\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/14-Interactions-based-on-posting-frequency-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/14-Interactions-based-on-posting-frequency-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/14-Interactions-based-on-posting-frequency-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/14-Interactions-based-on-posting-frequency.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Low <strong>frequency<\/strong><\/strong><\/td><td>1,093<\/td><td>966.6<\/td><td>-11.56%<\/td><\/tr><tr><td><strong><strong>Medium <strong>frequency<\/strong><\/strong><\/strong><\/td><td>1,966<\/td><td>1,718.6<\/td><td>-12.58%<\/td><\/tr><tr><td><strong><strong>High <strong>frequency<\/strong><\/strong><\/strong><\/td><td>2,357<\/td><td>2,217.1<\/td><td>-5.94%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/15-Views-based-on-posting-frequency-1024x850.jpg\" alt=\"\" class=\"wp-image-112872\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/15-Views-based-on-posting-frequency-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/15-Views-based-on-posting-frequency-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/15-Views-based-on-posting-frequency-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/15-Views-based-on-posting-frequency.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Low <strong>frequency<\/strong><\/strong><\/td><td>17,155<\/td><td>16,596<\/td><td>-3.26%<\/td><\/tr><tr><td><strong><strong>Medium <strong>frequency<\/strong><\/strong><\/strong><\/td><td>29,849<\/td><td>27,780<\/td><td>-6.93%<\/td><\/tr><tr><td><strong><strong>High <strong>frequency<\/strong><\/strong><\/strong><\/td><td>33,012<\/td><td>37,063<\/td><td>+12.27%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-should-i-maintain-the-standard-posting-frequency-3-videos-per-week-to-see-results\"><span class=\"ez-toc-section\" id=\"How_long_should_I_maintain_the_standard_posting_frequency_3_videos_per_week_to_see_results\"><\/span><strong>How long should I maintain the standard posting frequency (3 videos per week) to see results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There is no direct causal relationship between the time you post a daily video and an increase in interactions or views. In the end, quality content is more important on TikTok than the number of followers an account has, meaning any video is likely to see great results.<\/p>\n\n\n\n<p>In this study what we observed is that the difference in metrics by posting frequency starts to make a larger impact after 2 weeks of maintaining a high posting frequency [3 or more videos per week].<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_The_Best_Time_to_Post_on_TikTok\"><\/span>What is The Best Time to Post on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Is there a best time and day to publish a TikTok video? Yes, thanks to the data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/16-Best-times-to-post-1024x850.jpg\" alt=\"\" class=\"wp-image-112873\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/16-Best-times-to-post-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/16-Best-times-to-post-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/16-Best-times-to-post-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/16-Best-times-to-post.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As we can see in the graph,&nbsp; the best time to post on TikTok is 8 p.m. every day of the week, except Saturdays which is at 6 p.m.&nbsp;<\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalized-tiktok-hours\"><span class=\"ez-toc-section\" id=\"Personalized_TikTok_hours\"><\/span><strong>Personalized TikTok hours<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The time and day extracted from the study is an average from the combined data analysis of all accounts. However, you can also find the best times and days for your account based on the times your audience is online.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/metricool.com\/best-time-post-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find Your Personalized Best Hours on TikTok<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_best_day_to_post_on_TikTok\"><\/span>What is the best day to post on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After analyzing over 3M videos<strong>, the day with the highest average number of views is Tuesday.&nbsp;<\/strong><\/p>\n\n\n\n<p>And the day that videos receive the <strong>most comments is on Fridays<\/strong> followed closely by Saturdays.&nbsp;<\/p>\n\n\n\n<p>Again, the graphs have the answers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/17-Best-day-to-post-based-on-views-1024x850.jpg\" alt=\"\" class=\"wp-image-112874\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/17-Best-day-to-post-based-on-views-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/17-Best-day-to-post-based-on-views-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/17-Best-day-to-post-based-on-views-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/17-Best-day-to-post-based-on-views.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/18-Best-day-to-post-based-on-comments-1024x884.jpg\" alt=\"\" class=\"wp-image-112875\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/18-Best-day-to-post-based-on-comments-1024x884.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/18-Best-day-to-post-based-on-comments-300x259.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/18-Best-day-to-post-based-on-comments-768x663.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/18-Best-day-to-post-based-on-comments.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sunday is the day when the least videos are posted, and Wednesday is the day when most videos are posted.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/19-Average-number-of-videos-posted-each-day-1024x882.jpg\" alt=\"\" class=\"wp-image-112876\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/19-Average-number-of-videos-posted-each-day-1024x882.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/19-Average-number-of-videos-posted-each-day-300x258.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/19-Average-number-of-videos-posted-each-day-768x661.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/19-Average-number-of-videos-posted-each-day.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<p>Regardless of whether it\u2019s a personal or business account, all of the videos analyzed correspond to a sample of users with a generally professional orientation, which may explain the drop in weekend posting.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hashtags_Mentions_Sounds_Emojis%E2%80%A6_Can_They_Help_Boost_Reach_for_My_Videos\"><\/span>Hashtags, Mentions, Sounds, Emojis\u2026 Can They Help Boost Reach for My Videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In TikTok, you can view the traffic sources of your videos to know where your video impressions are coming from. On the app, you can see these sources from the For you page, your personal profile, or through the following tab.&nbsp;<\/p>\n\n\n\n<p>In Metricool, you can also see the following information: analyzing if impressions come from a search, a sound, or a hashtag. Thanks to this feature, we have been able to analyze all traffic resources to draw conclusions about business accounts. <strong>Personal accounts don\u2019t have access to this data.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Which traffic sources bring in the most views on TikTok?<\/strong><\/p>\n\n\n\n<p>If we look at what percentage each source contributes to overall video views, we can see that <strong>the main source that brings in the most views to your videos is the \u201cFor you\u201d section of TikTok. <\/strong>On average, this continues close to 70%, followed far behind by the \u201cFollow\u201d section with 6.09%<\/p>\n\n\n\n<p><strong>In this new study, we can see that the search traffic source has grown twice as much with 4.48%, surpassing the personal profile with 2.82%.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/20-Traffic-sources-1024x850.jpg\" alt=\"\" class=\"wp-image-112877\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/20-Traffic-sources-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/20-Traffic-sources-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/20-Traffic-sources-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/20-Traffic-sources.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.81%<\/td><td>4.84%<\/td><td>+72.09%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.66%<\/td><td>2.82%<\/td><td>-23.01%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.05%<\/td><td>0.04%<\/td><td>-17.83%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>+18.29%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>8.49%<\/td><td>6.09%<\/td><td>-28.33%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>74.38%<\/td><td>70.61%<\/td><td>-5.07%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/21-Traffic-source-distribution-based-on-account-size-1024x850.jpg\" alt=\"\" class=\"wp-image-112878\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/21-Traffic-source-distribution-based-on-account-size-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/21-Traffic-source-distribution-based-on-account-size-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/21-Traffic-source-distribution-based-on-account-size-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/21-Traffic-source-distribution-based-on-account-size.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Traffic source distribution based number of followers: Tiny accounts<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.33%<\/td><td>4.60%<\/td><td>+97.42%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.97%<\/td><td>3.62%%<\/td><td>-8.82%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.04%<\/td><td>0.03%<\/td><td>-25%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.02%<\/td><td>0.02%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>2.62%<\/td><td>2.05%<\/td><td>-21.76%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>84.38%<\/td><td>81.23%<\/td><td>-3.73%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>Traffic source distribution based number of followers: Small accounts<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.55%<\/td><td>4.63%<\/td><td>+81.57%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.42%<\/td><td>2.98%<\/td><td>-12.87%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.05%<\/td><td>0.05%<\/td><td>0%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>4.93%<\/td><td>2.68%<\/td><td>-41.99%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>80.57%<\/td><td>76.78%<\/td><td>-4.70%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>Traffic source distribution based number of followers: Medium accounts<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>3.37%<\/td><td>4.85%<\/td><td>+43.92%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.71%<\/td><td>2.84%<\/td><td>-23.45%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.07%<\/td><td>0.05%<\/td><td>-28.57%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>8.52%<\/td><td>5.81%<\/td><td>-31.81%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>72.64%<\/td><td>69.10%<\/td><td>-4.87%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>Traffic source distribution based number of followers: Big accounts<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>3.06%<\/td><td>5.17%<\/td><td>+68.95%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.53%<\/td><td>2.22%<\/td><td>-37.11%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.06%<\/td><td>0.05%<\/td><td>-16.67%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>13.97%<\/td><td>10.04%<\/td><td>-28.13%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>65.16%<\/td><td>61.70%<\/td><td>-5.31%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong>Traffic source distribution based number of followers: Huge accounts<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.90%<\/td><td>5.17%<\/td><td>+78.28%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>3.53%<\/td><td>1.87%<\/td><td>-47.03%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.02%<\/td><td>0.03%<\/td><td>+50%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0%<\/td><td>-100%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>22.55%<\/td><td>14.25%<\/td><td>-33.87%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>55.23%<\/td><td>55.55%<\/td><td>+0.58%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If we look at the contribution of each traffic source according to the size of the account, we can see that the <strong>larger the account size, the greater the relevance of the Follow section<\/strong>. However, overall the For You section doesn\u2019t fall below 55%.&nbsp;<\/p>\n\n\n\n<p>If we classify the data according to video views, we can clearly see that the videos with <strong>the&nbsp; most views, to a greater extent, come from the For You section.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"850\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/22-Traffic-source-distribution-based-on-views-1024x850.jpg\" alt=\"\" class=\"wp-image-112882\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/22-Traffic-source-distribution-based-on-views-1024x850.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/22-Traffic-source-distribution-based-on-views-300x249.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/22-Traffic-source-distribution-based-on-views-768x637.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/22-Traffic-source-distribution-based-on-views.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong><strong>Traffic source distribution based number of views: Tiny<\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong>Difference<\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.81%<\/td><td>3.90%<\/td><td>+38.79%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>4.32%<\/td><td>3.64%<\/td><td>-15.74%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.06%<\/td><td>0.04%<\/td><td>-33.33%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.02%<\/td><td>+100%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>7.33%<\/td><td>4.66%<\/td><td>-36.43%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>75.91%<\/td><td>74.67%<\/td><td>-1.63%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong><strong><strong>Traffic source distribution based number of views:<\/strong><\/strong><\/strong> Small<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong><strong>Difference<\/strong><\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>3.26%<\/td><td>6.30%<\/td><td>+93.25%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>2.71%<\/td><td>2.13%<\/td><td>-21.40%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.05%<\/td><td>0.06%<\/td><td>+20%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>7.97%<\/td><td>6.48%<\/td><td>-18.70%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>75.65%<\/td><td>67.70%<\/td><td>-10.51%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong><strong>Traffic source distribution based number of views:<\/strong><\/strong> Medium<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong><strong>Difference<\/strong><\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>3.06%<\/td><td>7.32%<\/td><td>+139.22%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>2.78%<\/td><td>2.08%<\/td><td>-25.18%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.05%<\/td><td>0.05%<\/td><td>0%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0.01%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>12.46%<\/td><td>9.49%<\/td><td>-23.84%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>67.08%<\/td><td>57.52%<\/td><td>-14.25%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong><strong><strong>Traffic source distribution based number of views:<\/strong><\/strong><\/strong> Big<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong><strong>Difference<\/strong><\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>2.58%<\/td><td>5.43%<\/td><td>+110.47%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>2.96%<\/td><td>1.51%<\/td><td>-48.99%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.04%<\/td><td>0.04%<\/td><td>0%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>13.37%<\/td><td>9.36%<\/td><td>-29.99%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>65.98%<\/td><td>63.71%<\/td><td>-3.44%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><strong><strong>Traffic source distribution based number of views:<\/strong><\/strong> Huge<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>2022<\/strong><\/td><td><strong>2023<\/strong><\/td><td><strong><strong>Difference<\/strong><\/strong><\/td><\/tr><tr><td><strong>Search<\/strong><\/td><td>1.60%<\/td><td>3.50%<\/td><td>+118.75%<\/td><\/tr><tr><td><strong>Profile<\/strong><\/td><td>1.46%<\/td><td>0.84%<\/td><td>-2.42%<\/td><\/tr><tr><td><strong>Sound<\/strong><\/td><td>0.02%<\/td><td>0.02%<\/td><td>0%<\/td><\/tr><tr><td><strong>Hashtags<\/strong><\/td><td>0.01%<\/td><td>0%<\/td><td>-100%<\/td><\/tr><tr><td><strong>Followers<\/strong><\/td><td>6.37%<\/td><td>4.80%<\/td><td>-24.65%<\/td><\/tr><tr><td><strong>For You<\/strong><\/td><td>83.35%<\/td><td>81.33%<\/td><td>-2.42%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As for the posting frequency, there is no difference compared to the previous trend.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_about_the_Hashtag_and_Sound_section_on_TikTok\"><\/span>What about the Hashtag and Sound section on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Well, its contribution is minimal, almost null according to the sample analyzed.&nbsp;<\/p>\n\n\n\n<p>In regards to hashtags, we have looked for any possible relationship between the number of hashtags included in the caption and the higher traffic source, however, there is no correlation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The same goes for the trending sounds section, almost nil, regardless of account size or if the video is viral or not. Keep in mind though, the sound in the video is probably relevant in terms of TikTok\u2019s own algorithm.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"776\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/23-Average-number-of-elements-per-video-1024x776.jpg\" alt=\"\" class=\"wp-image-112883\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/23-Average-number-of-elements-per-video-1024x776.jpg 1024w, https:\/\/metricool.com\/wp-content\/uploads\/23-Average-number-of-elements-per-video-300x227.jpg 300w, https:\/\/metricool.com\/wp-content\/uploads\/23-Average-number-of-elements-per-video-768x582.jpg 768w, https:\/\/metricool.com\/wp-content\/uploads\/23-Average-number-of-elements-per-video.jpg 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Noting a curious find, the <strong>average number of hashtags per video is 6.7, 1.96 emojis per video, 0.17 mentions per video, and 25 words in the caption.&nbsp;<\/strong><\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<p><strong><strong>Consider this\u2026<\/strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_hashtags_and_sounds_in_TikTok_useless_then\"><\/span>Are hashtags and sounds in TikTok useless then?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The answer is no.<\/p>\n\n\n\n<p>This traffic source represents those users that find your video after clicking on a specific hashtag, and then finding your video, and likewise with sounds. However, both factors can still help your video rank higher in the eyes of the algorithm.<\/p>\n\n\n\n<p>Everything points to the fact that TikTok\u2019s algorithm is selective enough to decide what kind of content interests each user, regardless of how the account posting the video wants to rank.&nbsp;<\/p>\n\n\n\n<p>By using trending sounds and hashtags, you are more likely to compete with a higher volume of content. The exposure of your videos (mainly in the For You section) will depend on many other factors that can compete during that trend.&nbsp;<\/p>\n\n\n\n\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uncovering_the_Answers_to_TikToks_Biggest_Questions_Summary_of_The_Study\"><\/span>Uncovering the Answers to TikTok\u2019s Biggest Questions. Summary of The Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_more_important_on_TikTok_likes_or_views\"><\/span>What\u2019s more important on TikTok, likes or views?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>The short answer is neither.&nbsp;<\/strong><\/p>\n\n\n\n<p>Let\u2019s go with the long answer. Both likes and views are correlated. The more exposure (views) your video gets, the more likes it will receive. The key is in the quality of the content and therefore, if it signals that it\u2019s being well-received by the audience, it will generate more views. Among these interactions, of course, are likes, as well as any other type of positive interaction such as comments, favorite, follow, and audience retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_content_is_most_viral_on_TikTok\"><\/span>What content is most viral on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Videos that get more views are longer and receive more signals that they are being liked, which also keeps engagement high.&nbsp;<br>The <strong>key is to be able to retain the audience for a longer period of time<\/strong> and to have them express a liking towards the content, whether that be watching the entirety of the video or leaving a positive interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_How_many_videos_should_I_post_per_day_on_TikTok_to_get_more_interactions_and_views\"><\/span>&nbsp;How many videos should I post per day on TikTok to get more interactions and views?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The increase in interactions or views grows after two weeks of maintaining a high posting frequency [1 video or more per day].&nbsp;<\/p>\n\n\n\n<p>That is, you need to maintain a high posting frequency, but you don\u2019t have to wait months to see results. On average, after 2 weeks you will notice an improvement in views and interactions.<\/p>\n\n\n\n<p><em>Keep in mind that you need to be posting quality content, and videos that are relevant to your audience and brand.&nbsp;<\/em><\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_you_a_scientific_soul\"><\/span><strong><strong>Are you a scientific soul?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want access to all of the data and graphics from the study, you can find it in this Looker Studio dashboard.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/306fe418-02f9-41c9-abea-bf3ac4c206c4\/page\/4ByGD\" target=\"_blank\" rel=\"noreferrer noopener\">I Want to See the Full TikTok Study Data<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_best_posting_frequency_on_TikTok\"><\/span>What is the best posting frequency on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s clear that the tendency is to post one video a day and to maintain that posting frequency for as long as possible.&nbsp;<\/p>\n\n\n\n<p>However, you can also see that posting 3 videos a week is an optimal frequency, which can give you more room to spend efforts on increasing the quality of your videos, something that has proven extremely important on the network.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_best_time_to_post_on_TikTok_in_2023_is%E2%80%A6\"><\/span>The best time to post on TikTok in 2023 is\u2026<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Friday at 8 p.m. This is the data we found from the study.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2b07\ufe0f Share the 2023 TikTok Study \u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A\/\/metricool.com\/tiktok-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Share the Study on LinkedIn<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/twitter.com\/intent\/tweet?text=TIKTOK%20STUDY%202023.%20The%20answers%20to%20the%20big%20questions%20after%20analyzing%20over%203%20million%20videos%20and%2085,000%20accounts.%0Aby%20%40Metricool%20https%3A\/\/metricool.com\/tiktok-study\" target=\"_blank\" rel=\"noreferrer noopener\">Share the Study on Twitter<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uncovering the Answers to TikTok\u2019s Biggest Questions After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period. TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":111784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830033,829871],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/header-estudio-tiktok-2-2023-es.png","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Study 2023 UPDATED [September 2023]<\/title>\n<meta name=\"description\" content=\"How many videos should we upload per day? how long should they be? 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