{"id":130356,"date":"2024-03-20T08:50:47","date_gmt":"2024-03-20T07:50:47","guid":{"rendered":"https:\/\/metricool.com\/?p=130356"},"modified":"2024-08-02T17:33:17","modified_gmt":"2024-08-02T15:33:17","slug":"estudio-facebook-ads","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","title":{"rendered":"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Tendencias_Facebook_Ads_2024\" title=\"Tendencias Facebook Ads 2024\">Tendencias Facebook Ads 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Evolucion_de_Facebook_Ads_en_2024\" title=\"Evoluci\u00f3n de Facebook Ads en 2024\">Evoluci\u00f3n de Facebook Ads en 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Comparativa_Facebook_Ads_vs_TikTok_Ads\" title=\"Comparativa Facebook Ads vs TikTok Ads\">Comparativa Facebook Ads vs TikTok Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#Datos_del_Estudio_de_Facebook_Ads\" title=\"Datos del Estudio de Facebook Ads\">Datos del Estudio de Facebook Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A trav\u00e9s de los datos obtenidos en el Estudio de Facebook Ads tratamos de dar respuesta a las grandes preguntas que marcas, agencias y social media managers tienen a la hora de preparar su estrategia de publicidad.<\/p>\n\n\n\n<ul>\n<li>\u00bfQu\u00e9 campa\u00f1a es la m\u00e1s utilizada por marcas y social media managers?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 tipo de campa\u00f1a genera m\u00e1s impresiones?<\/li>\n\n\n\n<li>\u00bfEn cu\u00e1l se invierte m\u00e1s?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el coste por clic (CPC) medio?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 pa\u00eds tiene el CPC m\u00e1s alto?<\/li>\n\n\n\n<li>\u00bfHa habido muchos cambios respecto al Estudio de 2023?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Esto es solo el principio, porque a partir de aqu\u00ed y con el Estudio de Facebook Ads 2024 en la mano, t\u00fa tienes que tomar las decisiones para tu pr\u00f3xima campa\u00f1a.<\/p>\n\n\n<section id=\"newsletter-block_2afd08d690ffcec39d6bb2d88d2dc054\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Descarga GRATIS\u00a0 el estudio de Facebook Ads 2024\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=41\" id=\"mauticform_202403estudiofacebookadses\" data-mautic-form=\"202403estudiofacebookadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403estudiofacebookadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403estudiofacebookadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_nombre\" for=\"mauticform_input_202403estudiofacebookadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_email\" for=\"mauticform_input_202403estudiofacebookadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403estudiofacebookadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403estudiofacebookadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403estudiofacebookadses_id\" value=\"41\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403estudiofacebookadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403estudiofacebookadses_name\" value=\"202403estudiofacebookadses\">\r\n\r\n        <\/form>                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Facebook Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendencias-facebook-ads-2024\"><span class=\"ez-toc-section\" id=\"Tendencias_Facebook_Ads_2024\"><\/span>Tendencias Facebook Ads 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El Estudio arroja conclusiones interesantes sobre varios puntos que siempre est\u00e1n en el foco de marcas y social media managers.<\/p>\n\n\n\n<p><strong>Por ejemplo, las campa\u00f1as que m\u00e1s se utilizan.<\/strong> Uno de los datos m\u00e1s buscados y en el que destaca las campa\u00f1as de <strong>Engagement con un 42,4%. Con una escasa diferencia respecto a las de Tr\u00e1fico con un 32,6%.<\/strong><\/p>\n\n\n\n<p>Otro de los datos que llama la atenci\u00f3n a la hora de realizar las inversiones en Facebook Ads es saber en qu\u00e9 tipos de campa\u00f1a se invierte m\u00e1s de media. Y quiz\u00e1s el resultado te sorprenda, porque <strong>los anuncios destinados a Promocionar la App son los que mayor inversi\u00f3n de media por campa\u00f1a se destina, 1856,64 $ por campa\u00f1a.<\/strong><\/p>\n\n\n\n<p>Y no es el \u00fanico dato en el que este tipo de campa\u00f1a destaca. <strong>La Promoci\u00f3n de App tiene el coste por clic (CPC) m\u00e1s alto por campa\u00f1a <\/strong>a una gran distancia de las campa\u00f1as de Tr\u00e1fico, con un 0,04 $.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png\" alt=\"\" class=\"wp-image-130368\" width=\"840\" height=\"472\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/manos-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/manos-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/manos-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/manos.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolucion-de-facebook-ads-en-2024\"><span class=\"ez-toc-section\" id=\"Evolucion_de_Facebook_Ads_en_2024\"><\/span>Evoluci\u00f3n de Facebook Ads en 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">En realidad ha habido pocos cambios de un a\u00f1o para otro.<\/a> Es dif\u00edcil ver una gran revoluci\u00f3n entre el Estudio de Facebook de 2023 y el de 2024, pero a\u00fan as\u00ed con los datos de uno y otro comparas en qu\u00e9 aspectos ha cambiado el comportamiento de marcas y social media managers.&nbsp;<\/p>\n\n\n\n<p>Por ejemplo<strong>, la Promoci\u00f3n de las Apps se mantiene como el tipo de campa\u00f1a en la que m\u00e1s se invierte de media, 1856,64 $<\/strong>, con una peque\u00f1a reducci\u00f3n respecto a 2023 de 41,31 $.<\/p>\n\n\n\n<p>A su vez, el dato de las campa\u00f1as m\u00e1s utilizadas demuestra la importancia, un a\u00f1o m\u00e1s, de <strong>las de tipo Interacci\u00f3n: lideran el ranking y adem\u00e1s aumentan un 0,7% su uso.<\/strong> A su vez, las campa\u00f1as de Tr\u00e1fico repiten tambi\u00e9n en segundo lugar, aumentando su uso un 0,5%.<\/p>\n\n\n\n<p>Lo que sugiere que marcas y social media managers apuestan por conseguir interacciones y atraer usuarios a otras p\u00e1ginas de destino.<\/p>\n\n\n<section id=\"newsletter-block_7b6a68059855ea413980aca0d7576c84\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Analiza y recopila todos los datos del Estudio de Facebook Ads<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Desc\u00e1rgate el informe completo AQU\u00cd.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=41\" id=\"mauticform_202403estudiofacebookadses\" data-mautic-form=\"202403estudiofacebookadses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403estudiofacebookadses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403estudiofacebookadses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_nombre\" for=\"mauticform_input_202403estudiofacebookadses_nombre\" class=\"mauticform-label\" style=\"color:black;\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403estudiofacebookadses_email\" for=\"mauticform_input_202403estudiofacebookadses_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403estudiofacebookadses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403estudiofacebookadses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403estudiofacebookadses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403estudiofacebookadses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403estudiofacebookadses_id\" value=\"41\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403estudiofacebookadses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403estudiofacebookadses_name\" value=\"202403estudiofacebookadses\">\r\n\r\n        <\/form>                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Facebook Ads 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparativa_Facebook_Ads_vs_TikTok_Ads\"><\/span>Comparativa Facebook Ads vs TikTok Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con el reciente lanzamiento del <a href=\"https:\/\/metricool.com\/es\/estudio-tiktok-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Estudio de TikTok Ads<\/strong><\/a> hemos querido comparar ambas plataformas para entender c\u00f3mo funciona en cada una y cu\u00e1l es la ideal seg\u00fan tu estrategia de publicidad.\u00a0<\/p>\n\n\n\n<p>Una de las mayores diferencias que encontramos entre ambos estudios es el presupuesto que se ha invertido en cada una. <strong>Mientras que en Facebook Ads el presupuesto total ha sido de 34.192.542,04 $, en TikTok Ads, la plataforma de v\u00eddeos cortos, se ha contabilizado un total de 5.480.456,84 $<\/strong>.<\/p>\n\n\n\n<p>Por otro lado, <strong>la plataforma de Meta sigue siendo la elecci\u00f3n preferida de agencias, marcas y social media managers para realizar las campa\u00f1as de publicidad a pesar de que TikTok ha empujado fuerte desde su llegada<\/strong>. En este aspecto hay que tener en cuenta que en la muestra del Estudio de Facebook Ads se han tomado m\u00e9tricas de anuncios en Facebook, Instagram, Messenger y Whatsapp.<\/p>\n\n\n\n<p>Si tenemos en cuenta qu\u00e9 objetivo ha sido el predominante en las plataformas de TikTok y Meta tenemos una gran diferencia. <strong>Los anunciantes que utilizan TikTok Ads prefieren la campa\u00f1a que tiene el objetivo de maximizar las visualizaciones de los v\u00eddeos y en Facebook Ads<\/strong>, por su parte, las m\u00e1s populares son las que est\u00e1n destinadas a mejorar el engagement.&nbsp;<\/p>\n\n\n\n<p>Descubre todos los datos del Estudio de Facebook Ads descargando aqu\u00ed el informe completo.<\/p>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h2 class=\"wp-block-heading\" id=\"h-datos-del-estudio-de-facebook-ads\"><span class=\"ez-toc-section\" id=\"Datos_del_Estudio_de_Facebook_Ads\"><\/span><strong>Datos del Estudio de Facebook Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfC\u00f3mo hemos preparado el estudio?<strong> Analizamos 26.223 cuentas profesionales <\/strong>para entender c\u00f3mo marcas, agencias y social media managers trabajan la estrategia de publicidad desde la plataforma de Meta.<\/p>\n\n\n\n<p>Para ello, hemos tomado muestra de 211.929 campa\u00f1as, en las que se han invertido un total de 34.192.542,045 $, durante 60 d\u00edas, entre el 1 de enero y el 29 de febrero de 2024.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-1024x884.png\" alt=\"\" class=\"wp-image-130375\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-1024x884.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-300x259.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1-768x663.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-1.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>D\u00e9janos en los comentarios qu\u00e9 te ha parecido el estudio de Facebook Ads 2024 y si vas a comenzar a aplicarlo en tu estrategia de publicidad de Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estad\u00edsticas de LinkedIn. Qu\u00e9 formato funciona mejor, cu\u00e1l es la mejor frecuencia de publicaci\u00f3n y la mejor hora para publicar en LinkedIn\u2026<\/p>\n","protected":false},"author":7,"featured_media":130389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,829865],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio Facebook Ads 2024<\/title>\n<meta name=\"description\" content=\"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones\" \/>\n<meta property=\"og:description\" content=\"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Metricool-1570481493223837\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T07:50:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T15:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metricool.com\/wp-content\/uploads\/portada-facebook-ads-es-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabel Romero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@metricool\" \/>\n<meta name=\"twitter:site\" content=\"@metricool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel Romero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\"},\"author\":{\"name\":\"Isabel Romero\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/27ee9ab2579eea004c7ef418b3e79029\"},\"headline\":\"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones\",\"datePublished\":\"2024-03-20T07:50:47+00:00\",\"dateModified\":\"2024-08-02T15:33:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg\",\"articleSection\":[\"Estudios\",\"Facebook Ads\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/metricool.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\",\"url\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\",\"name\":\"Estudio Facebook Ads 2024\",\"isPartOf\":{\"@id\":\"https:\/\/metricool.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg\",\"datePublished\":\"2024-03-20T07:50:47+00:00\",\"dateModified\":\"2024-08-02T15:33:17+00:00\",\"description\":\"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg\",\"width\":2560,\"height\":1810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/metricool.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/metricool.com\/#website\",\"url\":\"https:\/\/metricool.com\/\",\"name\":\"Metricool\",\"description\":\"Blog &amp; Social Media Finally Together\",\"publisher\":{\"@id\":\"https:\/\/metricool.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/metricool.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/metricool.com\/#organization\",\"name\":\"Metricool\",\"url\":\"https:\/\/metricool.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"contentUrl\":\"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png\",\"width\":343,\"height\":60,\"caption\":\"Metricool\"},\"image\":{\"@id\":\"https:\/\/metricool.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Metricool-1570481493223837\",\"https:\/\/x.com\/metricool\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/metricool.com\/#\/schema\/person\/27ee9ab2579eea004c7ef418b3e79029\",\"name\":\"Isabel Romero\",\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in.\",\"sameAs\":[\"https:\/\/www.soyisabelromero.com\/\",\"#\"],\"url\":\"https:\/\/metricool.com\/author\/isabel\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estudio Facebook Ads 2024","description":"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","og_locale":"en_US","og_type":"article","og_title":"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones","og_description":"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.","og_url":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","og_site_name":"Metricool","article_publisher":"https:\/\/www.facebook.com\/Metricool-1570481493223837","article_author":"#","article_published_time":"2024-03-20T07:50:47+00:00","article_modified_time":"2024-08-02T15:33:17+00:00","og_image":[{"width":2560,"height":1810,"url":"https:\/\/metricool.com\/wp-content\/uploads\/portada-facebook-ads-es-scaled.jpg","type":"image\/jpeg"}],"author":"Isabel Romero","twitter_card":"summary_large_image","twitter_creator":"@metricool","twitter_site":"@metricool","twitter_misc":{"Written by":"Isabel Romero","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#article","isPartOf":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/"},"author":{"name":"Isabel Romero","@id":"https:\/\/metricool.com\/#\/schema\/person\/27ee9ab2579eea004c7ef418b3e79029"},"headline":"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones","datePublished":"2024-03-20T07:50:47+00:00","dateModified":"2024-08-02T15:33:17+00:00","mainEntityOfPage":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/"},"wordCount":805,"publisher":{"@id":"https:\/\/metricool.com\/#organization"},"image":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","articleSection":["Estudios","Facebook Ads"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/metricool.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","url":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/","name":"Estudio Facebook Ads 2024","isPartOf":{"@id":"https:\/\/metricool.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage"},"image":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","datePublished":"2024-03-20T07:50:47+00:00","dateModified":"2024-08-02T15:33:17+00:00","description":"Lo que necesitas saber para definir tu estrategia de Facebook Ads en 2024. Las respuestas que necesitas est\u00e1n aqu\u00ed.","breadcrumb":{"@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/metricool.com\/es\/estudio-facebook-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#primaryimage","url":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","width":2560,"height":1810},{"@type":"BreadcrumbList","@id":"https:\/\/metricool.com\/es\/estudio-facebook-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/metricool.com\/"},{"@type":"ListItem","position":2,"name":"Estudio Facebook Ads 2024: an\u00e1lisis, datos y conclusiones"}]},{"@type":"WebSite","@id":"https:\/\/metricool.com\/#website","url":"https:\/\/metricool.com\/","name":"Metricool","description":"Blog &amp; Social Media Finally Together","publisher":{"@id":"https:\/\/metricool.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/metricool.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/metricool.com\/#organization","name":"Metricool","url":"https:\/\/metricool.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/","url":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","contentUrl":"https:\/\/metricool.com\/wp-content\/uploads\/metricool-logo-reduced-21.png","width":343,"height":60,"caption":"Metricool"},"image":{"@id":"https:\/\/metricool.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Metricool-1570481493223837","https:\/\/x.com\/metricool"]},{"@type":"Person","@id":"https:\/\/metricool.com\/#\/schema\/person\/27ee9ab2579eea004c7ef418b3e79029","name":"Isabel Romero","description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Diam vulputate turpis viverra imperdiet vulputate morbi nunc, in.","sameAs":["https:\/\/www.soyisabelromero.com\/","#"],"url":"https:\/\/metricool.com\/author\/isabel\/"}]}},"lang":"es","translations":{"es":130356,"de":130641,"fr":130390,"en":130397},"taxonomy_info":{"category":[{"value":830024,"label":"Estudios"},{"value":829865,"label":"Facebook Ads"}],"etiqueta_analitica":[{"value":829671,"label":"Facebook"}]},"featured_image_src_large":["https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-1024x724.jpg",1024,724,true],"comment_info":0,"category_info":[{"term_id":830024,"name":"Estudios","slug":"estudios","term_group":0,"term_taxonomy_id":830024,"taxonomy":"category","description":"","parent":0,"count":17,"filter":"raw","cat_ID":830024,"category_count":17,"category_description":"","cat_name":"Estudios","category_nicename":"estudios","category_parent":0},{"term_id":829865,"name":"Facebook Ads","slug":"todo-sobre-facebook-ads","term_group":0,"term_taxonomy_id":829865,"taxonomy":"category","description":"","parent":16727,"count":14,"filter":"raw","cat_ID":829865,"category_count":14,"category_description":"","cat_name":"Facebook Ads","category_nicename":"todo-sobre-facebook-ads","category_parent":16727}],"tag_info":false,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/130356"}],"collection":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/comments?post=130356"}],"version-history":[{"count":76,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/130356\/revisions"}],"predecessor-version":[{"id":135886,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/posts\/130356\/revisions\/135886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media\/130389"}],"wp:attachment":[{"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/media?parent=130356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/categories?post=130356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metricool.com\/wp-json\/wp\/v2\/tags?post=130356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}