{"id":130397,"date":"2024-03-26T19:30:00","date_gmt":"2024-03-26T18:30:00","guid":{"rendered":"https:\/\/metricool.com\/?p=130397"},"modified":"2024-08-02T16:53:19","modified_gmt":"2024-08-02T14:53:19","slug":"facebook-ads-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/facebook-ads-study\/","title":{"rendered":"2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/facebook-ads-study\/#Facebook_Ads_2024_Trends\" title=\"Facebook Ads 2024 Trends&nbsp;\">Facebook Ads 2024 Trends&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/facebook-ads-study\/#Evolution_of_Facebook_Ads_in_2024\" title=\"Evolution of Facebook Ads in 2024\">Evolution of Facebook Ads in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/metricool.com\/facebook-ads-study\/#Facebook_Ads_Study_Data\" title=\"Facebook Ads Study Data&nbsp;\">Facebook Ads Study Data&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Through the data extracted in our Facebook Ads Study, we wanted to provide answers to the biggest questions that brands, agencies, and social media managers think about when preparing their advertising strategy.&nbsp;<\/p>\n\n\n\n<ul>\n<li>What campaign is most-used by brands and social media managers?<\/li>\n\n\n\n<li>What campaign type generates the most impressions?<\/li>\n\n\n\n<li>Which campaign sees the highest investment?<\/li>\n\n\n\n<li>What is the average Cost per Click (CPC)?&nbsp;<\/li>\n\n\n\n<li>Which country has the highest CPC?<\/li>\n\n\n\n<li>Are there any changes compared to the 2023 Study?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>This is just the beginning. With the 2024 Facebook Ads Study in hand, you can feel confident in strategizing your next campaign.<\/p>\n\n\n<section id=\"newsletter-block_c638df6be4777fd38d236b1228a5a996\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the study HERE to access all of the data\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=43\" id=\"mauticform_202403studyfacebookadsen\" data-mautic-form=\"202403studyfacebookadsen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403studyfacebookadsen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403studyfacebookadsen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403studyfacebookadsen_f_name\" for=\"mauticform_input_202403studyfacebookadsen_f_name\" class=\"mauticform-label\" style=\"color:black;\">Name<\/label>\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403studyfacebookadsen_email\" for=\"mauticform_input_202403studyfacebookadsen_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403studyfacebookadsen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403studyfacebookadsen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403studyfacebookadsen_id\" value=\"43\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403studyfacebookadsen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403studyfacebookadsen_name\" value=\"202403studyfacebookadsen\">\r\n\r\n        <\/form>\r\n                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the Facebook Ads study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-ads-2024-trends-nbsp\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_2024_Trends\"><\/span>Facebook Ads 2024 Trends&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The study contains importation conclusions for brands and social media managers looking to optimize their Meta advertising campaigns.&nbsp;<\/p>\n\n\n\n<p><strong>For example, the most-used campaign type. <\/strong>This is one of the most sought-after questions, in which we can conclude <strong>Engagament campaigns stand out by far, consisting of 42.4%.<\/strong> Following behind are <strong>Traffic campaigns which make up 32.6%<\/strong> of the total campaigns evaluated.&nbsp;<\/p>\n\n\n\n<p>Another data point that raises curiosity when creating Facebook Ads campaigns is how much money is invested, and which campaign types see higher investments. The result may surprise you, because those <strong>ads dedicated to App Promotion have the highest investment per campaign, for an average of $1856.64.<\/strong><br>This isn\u2019t the only data where this campaign stand out. <strong>App Promotion campaigns also have the highest Cost per Click (CPC)<\/strong>, towering well above Traffic campaigns at just $0.04.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png\" alt=\"\" class=\"wp-image-130368\" width=\"840\" height=\"472\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/manos-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/manos-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/manos-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/manos.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolution-of-facebook-ads-in-2024\"><span class=\"ez-toc-section\" id=\"Evolution_of_Facebook_Ads_in_2024\"><\/span>Evolution of Facebook Ads in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, how have Meta ads evolved in respect to the lat year\u2019s Facebook Ads Study?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/metricool.com\/facebook-ads-study-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">In reality, we\u2019ve seen few changes over the year. <\/a>Therefore, we can\u2019t draw any huge revelations between the 2023 Facebook Study and the 2024 Facebook Study, however, we can compare the data to each other to see how brands and social media manager\u2019s behaviors have changed.&nbsp;<\/p>\n\n\n\n<p>For example, <strong>App Promotions campaigns once again see the highest average investment, $1856.64<\/strong>, with a decrease in $41.31 compared to 2023.&nbsp;<\/p>\n\n\n\n<p>When looking at the data for the most-used campaigns, it seems that once again, <strong>Interaction campaigns lead the ranks, and have grown in use by 0.7% from last year<\/strong>. Traffic campaigns once again take second place, increasing use by 0.5%.&nbsp;<\/p>\n\n\n\n<p>This suggests that brands and social media managers are investing in these campaigns to increase interactions and attract users to a website or landing page.<\/p>\n\n\n<section id=\"newsletter-block_37cdd7d165e3196fc8d5101cb13ebd1a\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Analyze and compile all the data from the Facebook Ads Study<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400; color:black;\">Downloading the full report HERE.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                                <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=43\" id=\"mauticform_202403studyfacebookadsen\" data-mautic-form=\"202403studyfacebookadsen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202403studyfacebookadsen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202403studyfacebookadsen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202403studyfacebookadsen_f_name\" for=\"mauticform_input_202403studyfacebookadsen_f_name\" class=\"mauticform-label\" style=\"color:black;\">Name<\/label>\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202403studyfacebookadsen_email\" for=\"mauticform_input_202403studyfacebookadsen_email\" class=\"mauticform-label\" style=\"color:black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202403studyfacebookadsen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202403studyfacebookadsen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202403studyfacebookadsen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202403studyfacebookadsen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202403studyfacebookadsen_id\" value=\"43\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202403studyfacebookadsen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202403studyfacebookadsen_name\" value=\"202403studyfacebookadsen\">\r\n\r\n        <\/form>                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the Facebook Ads study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the <a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<div  class=\"grids-section grids-is-advanced\" style=\"--_gs-gap-desktop:0px 0px;--_gs-m-desktop:0 0 0 0;--_gs-p-desktop:0 0 0 0;--_gs-bg-desktop:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-desktop:0px;--_gs-zi-desktop:auto;--_gs-d-desktop:block;--_gs-mw-desktop:calc(100% - 0 - 0);--_gs-gap-tablet:0px 0px;--_gs-m-tablet:0 0 0 0;--_gs-p-tablet:0 0 0 0;--_gs-bg-tablet:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-tablet:0px;--_gs-zi-tablet:auto;--_gs-d-tablet:block;--_gs-mw-tablet:calc(100% - 0 - 0);--_gs-gap-mobile:0px 0px;--_gs-m-mobile:40px 0 40px 0;--_gs-p-mobile:0 0 0 60px;--_gs-bg-mobile:transparent url(https:\/\/metricool.com\/wp-content\/uploads\/degradado.svg) no-repeat 0% 0%  \/ contain;--_gs-bg-xp-mobile:0px;--_gs-zi-mobile:auto;--_gs-d-mobile:block;--_gs-mw-mobile:calc(100% - 0 - 0);--_gs-columns:12;--_gs-rows:6\"><div class=\"grids-s-w_i\">\n<div class=\"grids-area\" style=\"--_ga-column:2\/13;--_ga-row:1\/7;--_ga-m-desktop:0 0 0 0;--_ga-p-desktop:0 0 0 0;--_ga-bg-desktop:transparent none;--_ga-zi-desktop:auto;--_ga-d-desktop:flex;--_ga-mw-desktop:calc(100% - 0 - 0);--_ga-m-tablet:0 0 0 0;--_ga-p-tablet:0 0 0 0;--_ga-bg-tablet:transparent none;--_ga-zi-tablet:auto;--_ga-d-tablet:flex;--_ga-mw-tablet:calc(100% - 0 - 0);--_ga-m-mobile:0 0 0 0;--_ga-p-mobile:0 0 0 0;--_ga-bg-mobile:transparent none;--_ga-zi-mobile:auto;--_ga-d-mobile:flex;--_ga-mw-mobile:calc(100% - 0 - 0)\">\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-ads-study-data-nbsp\"><span class=\"ez-toc-section\" id=\"Facebook_Ads_Study_Data\"><\/span><strong>Facebook Ads Study Data&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How have we prepared this study? <strong>We analyzed 26,233 professional accounts<\/strong> to understand how brands, social media managers, and agencies implement their advertising strategies across Meta placements.&nbsp;<\/p>\n\n\n\n<p>To do this, we took a sample of 211,929 campaigns for a total investment of $34,192,542.045 over 60 days, between January 1 and February 29, 2024.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"884\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-3-1024x884.png\" alt=\"\" class=\"wp-image-130399\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-3-1024x884.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-3-300x259.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-3-768x663.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/01-Muestra-3.png 1511w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Facebook Ads 2024 - The Key Ingredients You Need for Your Meta Advertising Strategy \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8Zl7PIaqqvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What do you think of the 2024 Facebook Ads study? Let us know in the comments, and how you are applying this data to your Meta advertising strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What&#8217;s the average CPC? CPM? Learn here!<\/p>\n","protected":false},"author":7,"featured_media":130389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[829875,830033],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/header_facebook-_ads-scaled.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Facebook Ads Study<\/title>\n<meta name=\"description\" content=\"Define your 2024 Facebook Ads strategy with this key data. 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