{"id":136116,"date":"2024-05-07T16:30:00","date_gmt":"2024-05-07T14:30:00","guid":{"rendered":"https:\/\/metricool.com\/?p=136116"},"modified":"2024-08-02T17:00:44","modified_gmt":"2024-08-02T15:00:44","slug":"estudio-microvideos","status":"publish","type":"post","link":"https:\/\/metricool.com\/es\/estudio-microvideos\/","title":{"rendered":"Estudio Microvideos 2024: comparamos Shorts, Instagram Reels, Facebook Reels y TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/es\/estudio-microvideos\/#Tendencias_Microvideos_2024\" title=\"Tendencias Microvideos 2024\">Tendencias Microvideos 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/es\/estudio-microvideos\/#Datos_del_Estudio_de_Microvideos\" title=\"Datos del Estudio de Microvideos\">Datos del Estudio de Microvideos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>En el Estudio de Microvideos analizamos miles de datos para dar respuesta a las dudas de marcas, agencias y social media managers a la hora de preparar la estrategia de contenidos en redes sociales.<\/p>\n\n\n\n<ul>\n<li>\u00bfQu\u00e9 formato de microvideo tiene mayor influencia?<\/li>\n\n\n\n<li>\u00bfInfluye el tama\u00f1o de cuenta?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 tipo de microvideo consigue mayor ratio de engagement?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es la frecuencia de publicaci\u00f3n ideal?<\/li>\n\n\n\n<li>\u00bfHan \u201cvencido\u201d los Shorts a los v\u00eddeos largos de YouTube?<\/li>\n\n\n\n<li>\u00bfInstagram Reels o Facebook Reels?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Estas son las principales preguntas que nos hemos planteado para preparar el estudio anual de videos cortos en redes.&nbsp;<\/p>\n\n\n\n<p>A partir de este momento la pelota est\u00e1 en tu tejado, descarga el Estudio de Microvideos completo y saca tus propias conclusiones para preparar tu estrategia de contenidos.<\/p>\n\n\n<section id=\"newsletter-block_ce1cade7c24776f99bcaf7992a257cab\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>Descarga AQU\u00cd el estudio<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p>Completa el formulario y te enviaremos el estudio completo por email<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=62\" id=\"mauticform_202405pdfestudiomicrovideoses\" data-mautic-form=\"202405pdfestudiomicrovideoses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202405pdfestudiomicrovideoses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202405pdfestudiomicrovideoses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202405pdfestudiomicrovideoses_nombre\" for=\"mauticform_input_202405pdfestudiomicrovideoses_nombre\" class=\"mauticform-label\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202405pdfestudiomicrovideoses_email\" for=\"mauticform_input_202405pdfestudiomicrovideoses_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202405pdfestudiomicrovideoses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405pdfestudiomicrovideoses_id\" value=\"62\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405pdfestudiomicrovideoses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405pdfestudiomicrovideoses_name\" value=\"202405pdfestudiomicrovideoses\">\r\n\r\n        <\/form>\r\n                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p>Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Microv\u00eddeos 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendencias-microvideos-2024\"><span class=\"ez-toc-section\" id=\"Tendencias_Microvideos_2024\"><\/span>Tendencias Microvideos 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En el informe vemos una tendencia clara en los formatos de microvideo: TikTok es el rey.<\/p>\n\n\n\n<p>Los v\u00eddeos de corta duraci\u00f3n de la red social de origen chino son los que <strong>mayor media de visualizaciones<\/strong> consiguen, 18.173,32, seguido muy de cerca por los Instagram Reels, que consiguen una media de 16.152,88.&nbsp;<\/p>\n\n\n\n<p>Facebook Reels, con 8.553,37 y YouTube Shorts, con 646,89 de media de visualizaciones cada uno son los formatos de v\u00eddeo que menos influencia tienen.&nbsp;<\/p>\n\n\n\n<p><strong>A favor de los Shorts hay que decir que son los microvideos que consiguen un mayor ratio de engagement, 5,91<\/strong>, aunque el resto de formatos mantiene el nivel, 5,75 los v\u00eddeos de TikTok y 5,53 los reels de Instagram. Por su parte, Facebook Reels se queda algo descolgado con un 2,07 de ratio de engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png\" alt=\"\" class=\"wp-image-136122\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-300x178.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-768x455.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1536x910.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Otra conclusi\u00f3n interesante que ha mostrado el Estudio es que las cuentas de tama\u00f1o Huge (m\u00e1s de 50.000 seguidores) de todas las redes sociales son las que mantienen una frecuencia de publicaci\u00f3n m\u00e1s alta.&nbsp;<\/p>\n\n\n\n<p>Podr\u00edamos decir que las cuentas de mayor tama\u00f1o no solo se limitan a conseguir una buena comunidad, si no que tambi\u00e9n se esfuerzan en mantenerla publicando contenido de microvideo casi cada d\u00eda.<\/p>\n\n\n<section id=\"newsletter-block_a33fdf516d76545eccdc18d33cae232f\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Todos los datos del Estudio de Microvideos<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Desc\u00e1rgate el informe completo AQU\u00cd.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=62\" id=\"mauticform_202405pdfestudiomicrovideoses\" data-mautic-form=\"202405pdfestudiomicrovideoses\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202405pdfestudiomicrovideoses_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202405pdfestudiomicrovideoses_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_nombre\" data-validate=\"nombre\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202405pdfestudiomicrovideoses_nombre\" for=\"mauticform_input_202405pdfestudiomicrovideoses_nombre\" class=\"mauticform-label\" style=\"color:black\">Nombre<\/label>\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_nombre\" name=\"mauticform[nombre]\" value=\"\" class=\"mauticform-input\" type=\"text\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202405pdfestudiomicrovideoses_email\" for=\"mauticform_input_202405pdfestudiomicrovideoses_email\" class=\"mauticform-label\" style=\"color:black\">Email<\/label>\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\" required>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202405pdfestudiomicrovideoses_language\" name=\"mauticform[language]\" value=\"es\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" type=\"checkbox\" value=\"Quiero recibir comunicaciones comerciales de Metricool\" style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_QuierorecibircomunicacionescomercialesdeMetricool0\" class=\"mauticform-checkboxgrp-label\" style=\"display: inline; font-size: .8em; font-weight: 500;color:black;\">Quiero recibir comunicaciones comerciales de Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405pdfestudiomicrovideoses_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202405pdfestudiomicrovideoses_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Enviar<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405pdfestudiomicrovideoses_id\" value=\"62\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405pdfestudiomicrovideoses_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405pdfestudiomicrovideoses_name\" value=\"202405pdfestudiomicrovideoses\">\r\n\r\n        <\/form>\r\n                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Microv\u00eddeos 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Datos_del_Estudio_de_Microvideos\"><\/span>Datos del Estudio de Microvideos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u00bfC\u00f3mo hemos obtenido los datos para realizaci\u00f3n del Estudio de Microvideos 2024?&nbsp;<\/strong><\/p>\n\n\n\n<p>Analizando las cuentas y v\u00eddeos de las principales plataformas que cuentan con este formato: YouTube Short, TikTok, Instagram Reels y Facebook Reels.<\/p>\n\n\n\n<p>Para la muestra hemos analizado 47.648 canales de YouTube, 61.616 cuentas de TikTok, 232.385 cuentas de empresa de Instagram y 143.143 p\u00e1ginas fan de Facebook.<\/p>\n\n\n\n<p>A su vez hemos recogido los datos de 305.341 Shorts, 747.0741 v\u00eddeos de TikTok, 1.687.846 Instagram Reels y 694.683 Facebook Reels.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>Microv\u00eddeos<\/strong><\/td><td><strong>Cuentas<\/strong><\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>305.341<\/td><td>47.648<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>747.071<\/td><td>61.616<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>1.687.846<\/td><td>232.385<\/td><\/tr><tr><td><strong>Facebook<\/strong><\/td><td>694.683<\/td><td>143.143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ahora es tu turno, d\u00e9janos en comentarios qu\u00e9 te ha parecido el Estudio Microvideos 2024, qu\u00e9 conclusiones has sacado y c\u00f3mo vas a aplicarlo en tu plan de contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el Estudio de Microvideos analizamos miles de datos para dar respuesta a las dudas de marcas, agencias y social media managers a la hora de preparar la estrategia de contenidos en redes sociales. Estas son las principales preguntas que nos hemos planteado para preparar el estudio anual de videos cortos en redes.&nbsp; A partir [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":136130,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[830024,170],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/webinar-estudio-microvideos-header-azul.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YT Shorts, FB reels, IG reels, TikTok, \u00bfcu\u00e1l funciona mejor? | Metricool<\/title>\n<meta name=\"description\" content=\"Estudio Microvideos 2024. Comparamos Shorts, Instagram Reels, Facebook Reels y TikTok. Descubre que v\u00eddeo corto funciona mejor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/es\/estudio-microvideos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio Microvideos 2024: comparamos Shorts, Instagram Reels, Facebook Reels y TikTok\" \/>\n<meta property=\"og:description\" content=\"Estudio Microvideos 2024. Comparamos Shorts, Instagram Reels, Facebook Reels y TikTok. 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