{"id":136597,"date":"2024-05-07T15:44:06","date_gmt":"2024-05-07T13:44:06","guid":{"rendered":"https:\/\/metricool.com\/?p=136116"},"modified":"2024-08-02T16:52:31","modified_gmt":"2024-08-02T14:52:31","slug":"short-form-video-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/short-form-video-study\/","title":{"rendered":"2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/short-form-video-study\/#2024_Short-Form_Video_Trends\" title=\"2024 Short-Form Video Trends&nbsp;\">2024 Short-Form Video Trends&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/short-form-video-study\/#Short-Form_Video_Data\" title=\"Short-Form Video Data\">Short-Form Video Data<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Which short-form video content has the strongest influence on social media?<\/li>\n\n\n\n<li>Does account size play a role in this influence?&nbsp;<\/li>\n\n\n\n<li>Which short-form video content obtains the highest engagement rate?&nbsp;<\/li>\n\n\n\n<li>What is the ideal posting frequency for short-form video content?<\/li>\n\n\n\n<li>Have Shorts \u201coutdone\u201d long-form YouTube videos?<\/li>\n\n\n\n<li>Instagram Reels or Facebook Reels?<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2024 Short Form Video Study: Key Insights You Need to Know for Instagram, YouTube, TikTok and FB \ud83e\udd2f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b122JbqcpUk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>These are the questions we asked when preparing the annual short-form video study.&nbsp;<\/p>\n\n\n\n<p>From here, the ball is in your court to download the complete Short-Form Video Study and compare it against your own data to develop your content strategy.<\/p>\n\n\n<section id=\"newsletter-block_09261f99a01332f3193a5c57d12c435a\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the full study HERE to access all the data.<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                              <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=63\" id=\"mauticform_202405shortformvideostudypdfen\" data-mautic-form=\"202405shortformvideostudypdfen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202405shortformvideostudypdfen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202405shortformvideostudypdfen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202405shortformvideostudypdfen_f_name\" for=\"mauticform_input_202405shortformvideostudypdfen_f_name\" class=\"mauticform-label\"><span style=\"color: black;\">Name<\/span><\/label>\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202405shortformvideostudypdfen_email\" for=\"mauticform_input_202405shortformvideostudypdfen_email\" class=\"mauticform-label\"style=\"color: black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202405shortformvideostudypdfen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405shortformvideostudypdfen_id\" value=\"63\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405shortformvideostudypdfen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405shortformvideostudypdfen_name\" value=\"202405shortformvideostudypdfen\">\r\n\r\n        <\/form>\r\n                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the TikTok Ads study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-short-form-video-trends-nbsp\"><span class=\"ez-toc-section\" id=\"2024_Short-Form_Video_Trends\"><\/span>2024 Short-Form Video Trends&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The report found a clear trend in short-form video content: TikTok is king.&nbsp;<\/p>\n\n\n\n<p>Even though this network is under national scrutiny, <strong>TikTok videos receive the highest average number of views<\/strong>, 18,173.32, followed closely by Instagram Reels, which obtained an average of 16,152.88 views.&nbsp;<\/p>\n\n\n\n<p>Facebook Reels, with an average of 8,553.37 views, and YouTube Shorts, 646.89, are the least influential short-form video content.&nbsp;<br>While TikTok videos receive the highest average number of views, it must be noted that <strong>Shorts win in terms of engagement, reaching a ratio of 5.91<\/strong>. Although, the other formats don\u2019t fall far behind. TikTok videos reach an engagement ratio of 5.75 and Instagram Reels with 5.53. Facebook Reels, on the other hand, lags with an engagement rate of just 2.07.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png\" alt=\"\" class=\"wp-image-136599\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1024x606.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-300x178.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-768x455.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog-1536x910.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/recursos-microvideos-claqueta-blog.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another interesting insight from the study is that Huge accounts (those with more than 50,000 followers) are the ones that maintain the highest posting frequency, across all analyzed platforms.&nbsp;<\/p>\n\n\n\n<p>We could say that larger accounts don\u2019t limit themselves to building a strong community and strive to maintain high engagement by publishing short-form video content almost daily.<\/p>\n\n\n<section id=\"newsletter-block_f9945204100cc71068c62fceb4fdac1d\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Access all the 2024 Short-From Video Study data<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\"> Download the full report HERE.<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                              <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=63\" id=\"mauticform_202405shortformvideostudypdfen\" data-mautic-form=\"202405shortformvideostudypdfen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202405shortformvideostudypdfen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202405shortformvideostudypdfen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202405shortformvideostudypdfen_f_name\" for=\"mauticform_input_202405shortformvideostudypdfen_f_name\" class=\"mauticform-label\"><span style=\"color: black;\">Name<\/span><\/label>\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_f_name\" name=\"mauticform[f_name]\" value=\"\" class=\"mauticform-input\" type=\"text\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_email\" data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-2 mauticform-required\">\r\n                <label id=\"mauticform_label_202405shortformvideostudypdfen_email\" for=\"mauticform_input_202405shortformvideostudypdfen_email\" class=\"mauticform-label\"style=\"color: black;\">Email<\/label>\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">This is required.<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202405shortformvideostudypdfen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-4\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\"style=\"width: 5%;\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\"style=\"display: inline; font-size: .8em; font-weight: 500; color:black;\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202405shortformvideostudypdfen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-5\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202405shortformvideostudypdfen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202405shortformvideostudypdfen_id\" value=\"63\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202405shortformvideostudypdfen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202405shortformvideostudypdfen_name\" value=\"202405shortformvideostudypdfen\">\r\n\r\n        <\/form>\r\n                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. es la responsable del tratamiento de tus datos para poder gestionar el env\u00edo de los datos completos del Estudio de Microv\u00eddeos 2024 y segmentar tus intereses en el caso de que seas usuario\/a de Metricool. Puedes ejercitar tus derechos en <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. M\u00e1s informaci\u00f3n en la <a href=\"https:\/\/metricool.com\/es\/politica-privacidad\/\" target=\"_blank\" rel=\"noopener\">Pol\u00edtica de privacidad.<\/a><\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Short-Form_Video_Data\"><\/span>Short-Form Video Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>How did we gather the data for the 2024 Short-Form Video Study?<\/strong><\/p>\n\n\n\n<p>By analyzing accounts and videos from the platforms offering short-form video content: YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels.&nbsp;<\/p>\n\n\n\n<p>Our sample analyzed 47,648 YouTube channels, 61,616 TikTok accounts, 232, 385 Instagram business accounts, and 143,143 Facebook pages.&nbsp;<\/p>\n\n\n\n<p>From these accounts, we extracted data from 305,341 Shorts, 747, 071 TikTok videos, 1,687,846 Instagram Reels, and 694,683 Facebook Reels.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color\"><tbody><tr><td><\/td><td><strong>Short-form videos<\/strong><\/td><td><strong>Accounts<\/strong><\/td><\/tr><tr><td><strong>YouTube<\/strong><\/td><td>305,341<\/td><td>47,648<\/td><\/tr><tr><td><strong>TikTok<\/strong><\/td><td>747,071<\/td><td>61,616<\/td><\/tr><tr><td><strong>Instagram<\/strong><\/td><td>1,687,846<\/td><td>232,385<\/td><\/tr><tr><td><strong>Facebook<\/strong><\/td><td>694,683<\/td><td>143,143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Now it\u2019s your turn. Let us know in the comments what conclusions you have drawn, how you will apply this data to your content strategy, and your overall thoughts on the 2024 Short-Form Video Study.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media.&nbsp; These are the questions we asked when preparing the annual short-form video study.&nbsp; From here, the ball is in your court to download the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":136598,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[180,830033],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/webinar-estudio-microvideos-header-azul.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YT Shorts, FB reels, IG reels, TikTok: Which One Works Best?<\/title>\n<meta name=\"description\" content=\"2024 Short-Form Video Study. Comparing Shorts, TikToks, and Reels to uncover which short-form video content performs best on socials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/short-form-video-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos\" \/>\n<meta property=\"og:description\" content=\"2024 Short-Form Video Study. 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