{"id":142149,"date":"2024-06-18T11:58:32","date_gmt":"2024-06-18T09:58:32","guid":{"rendered":"https:\/\/metricool.com\/?p=142142"},"modified":"2024-08-02T16:52:06","modified_gmt":"2024-08-02T14:52:06","slug":"social-media-study","status":"publish","type":"post","link":"https:\/\/metricool.com\/social-media-study\/","title":{"rendered":"2024 Social Media Study: Trends and Comparisons to The 2023 Study\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/metricool.com\/social-media-study\/#2024_Social_Media_Trends\" title=\"2024 Social Media Trends&nbsp;\">2024 Social Media Trends&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/metricool.com\/social-media-study\/#Social_Media_Study_Data\" title=\"Social Media Study Data\">Social Media Study Data<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In this year\u2019s Social Media Study, we put over <strong>1 million professional social media accounts under the magnifying glass, analyzing 33+ million posts across 9 social media platforms.<\/strong> Why? To reveal the evolution of social media platforms with our previous study\u2019s results.&nbsp;<\/p>\n\n\n\n<ul>\n<li>What are the most effective social networks, according to your objectives?&nbsp;<\/li>\n\n\n\n<li>Have our 2023 social media predictions ring true?&nbsp;<\/li>\n\n\n\n<li>Are Instagram Reels still the platform\u2019s star?&nbsp;<\/li>\n\n\n\n<li>Have brands maintained interactions and engagement?&nbsp;<\/li>\n\n\n\n<li>How have X\u2019s countless changes affected the platform?<\/li>\n<\/ul>\n\n\n\n<p>These are some of the questions we wanted to answer when collecting data.&nbsp;<\/p>\n\n\n\n<p>With the data and insights in hand, dive deeper into the data to compare against your results and draw your own conclusions.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"We Analyzed Over 1M Accounts So You Don&#039;t Have To \ud83d\ude80\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dgA5TmZ5HRs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Download the Study here to access the full report.<\/p>\n\n\n<section id=\"newsletter-block_a3bbb80be3368d032af8e61c22a492de\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><span style=\"color: black;\"><strong>Download the FREE 2024 Social Media Networks Study\u00a0<\/strong><\/span><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=79\" id=\"mauticform_202406pdfsocialmediastudyen\" data-mautic-form=\"202406pdfsocialmediastudyen\" enctype=\"multipart\/form-data\">\r\n        <div class=\"mauticform-error\" id=\"mauticform_202406pdfsocialmediastudyen_error\"><\/div>\r\n        <div class=\"mauticform-message\" id=\"mauticform_202406pdfsocialmediastudyen_message\"><\/div>\r\n        <div class=\"mauticform-innerform\">\r\n            \r\n          <div class=\"mauticform-page-wrapper mauticform-page-1\" data-mautic-form-page=\"1\">\r\n\r\n            <div id=\"mauticform_202406pdfsocialmediastudyen_f_name\" data-validate=\"f_name\" data-validation-type=\"text\" class=\"mauticform-row mauticform-text mauticform-field-1 mauticform-required\">\r\n                <label id=\"mauticform_label_202406pdfsocialmediastudyen_f_name\" 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mauticform-button-wrapper mauticform-field-6\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202406pdfsocialmediastudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202406pdfsocialmediastudyen_id\" value=\"79\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202406pdfsocialmediastudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202406pdfsocialmediastudyen_name\" value=\"202406pdfsocialmediastudyen\">\r\n\r\n        <\/form>                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the Social Media study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-social-media-trends-nbsp\"><span class=\"ez-toc-section\" id=\"2024_Social_Media_Trends\"><\/span>2024 Social Media Trends&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the study, we observed a <strong>clear \u201cquality is key\u201d trend<\/strong>. This reveals that brands focus on keeping their audiences updated with their brand while maintaining consistent engagement and participation.&nbsp;<\/p>\n\n\n\n<p>In some social networks, <strong>like X&nbsp; and LinkedIn, engagement increased significantly compared to 2023\u2019s data. <\/strong>In X\u2019s case, user engagement increased while brand participation fell.&nbsp;<\/p>\n\n\n\n<p>Average LinkedIn user interactions increased, as more people were inclined to click, comment, share, or react.&nbsp;<\/p>\n\n\n\n<p>As a result of active user social media participation, <strong>the engagement ratio has also increased significantly on all platforms, except X and TikTok<\/strong>. An aspect that only reaffirms user\u2019s engagement with brands.<\/p>\n\n\n\n<p>Another major conclusion was the importance of short-form videos in brand strategies. <strong>This content has grown on all social media networks that have bet on it, Instagram, Facebook, TikTok, and YouTube. <\/strong>We expect short-form videos to continue being a popular trend, and we wouldn\u2019t be surprised if other platforms included this content.&nbsp;<\/p>\n\n\n\n<p>Download the 2024 Social Media Study to access all the data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png\" alt=\"\" class=\"wp-image-142151\" width=\"840\" height=\"472\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/manos-1024x576.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/manos-300x169.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/manos-768x432.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/manos-1536x864.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/manos.png 1920w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n<section id=\"newsletter-block_29dd047177fb5e5b764ddc33fb3200b2\" class=\"bloque-newsletter  \">\n    <div class=\"interior-newsletter acotado\">\n        <div>\n            <div class=\"cabecera-newsletter\">\n                                    <div class=\"titulo\">\n                        <p><strong>Download the 2024 Social Media Networks Study<\/strong><\/p>\n                    <\/div>\n                            <\/div>\n            <div class=\"cuerpo-newsletter\">\n                <p><span style=\"font-weight: 400;\">with the complete data<\/span><\/p>\n            <\/div>\n        <\/div>\n        <div class=\"formulario\">\n                            \r\n    <form autocomplete=\"false\" role=\"form\" method=\"post\" action=\"https:\/\/b4.metricool.com\/form\/submit?formId=79\" 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data-validate=\"email\" data-validation-type=\"email\" class=\"mauticform-row mauticform-email mauticform-field-3 mauticform-required\">\r\n                <label id=\"mauticform_label_202406pdfsocialmediastudyen_email\" for=\"mauticform_input_202406pdfsocialmediastudyen_email\" class=\"mauticform-label\">Email<\/label>\r\n                <input id=\"mauticform_input_202406pdfsocialmediastudyen_email\" name=\"mauticform[email]\" value=\"\" class=\"mauticform-input\" type=\"email\">\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\">Mandatory field<\/span>\r\n            <\/div>\r\n\r\n                <input id=\"mauticform_input_202406pdfsocialmediastudyen_language\" name=\"mauticform[language]\" value=\"en\" class=\"mauticform-hidden\" type=\"hidden\">\r\n            <div id=\"mauticform_202406pdfsocialmediastudyen_legal\" class=\"mauticform-row mauticform-checkboxgrp mauticform-field-5\">\r\n                <div class=\"mauticform-checkboxgrp-row\">                    <input class=\"mauticform-checkboxgrp-checkbox\" name=\"mauticform[legal][]\" id=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" type=\"checkbox\" value=\"I want to receive communications from Metricool\">\r\n                    <label id=\"mauticform_checkboxgrp_label_legal_IwanttoreceivecommunicationsfromMetricool0\" for=\"mauticform_checkboxgrp_checkbox_legal_IwanttoreceivecommunicationsfromMetricool0\" class=\"mauticform-checkboxgrp-label\">I want to receive communications from Metricool<\/label>\r\n                <\/div>\r\n                <span class=\"mauticform-errormsg\" style=\"display: none;\"><\/span>\r\n            <\/div>\r\n\r\n            <div id=\"mauticform_202406pdfsocialmediastudyen_submit\" class=\"mauticform-row mauticform-button-wrapper mauticform-field-6\">\r\n                <button type=\"submit\" name=\"mauticform[submit]\" id=\"mauticform_input_202406pdfsocialmediastudyen_submit\" value=\"\" class=\"mauticform-button btn btn-default\">Submit<\/button>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"hidden\" name=\"mauticform[formId]\" id=\"mauticform_202406pdfsocialmediastudyen_id\" value=\"79\">\r\n        <input type=\"hidden\" name=\"mauticform[return]\" id=\"mauticform_202406pdfsocialmediastudyen_return\" value=\"\">\r\n        <input type=\"hidden\" name=\"mauticform[formName]\" id=\"mauticform_202406pdfsocialmediastudyen_name\" value=\"202406pdfsocialmediastudyen\">\r\n\r\n        <\/form>                    <\/div>\n                    <div class=\"pie-newsletter\">\n                <p><span style=\"font-weight: 400; color: black;\">Metricool Software, S.L. is responsible for the processing of your data in order to send you the complete data for the Social Media study 2024 and send you communications with news and promotions if you check the box for this purpose. You have the right of access, rectification, deletion, limitation, opposition to treatment and portability. You can exercise your rights at <a href=\"mailto:legal@metricool.com\">legal@metricool.com<\/a>. More information in the\u00a0<a href=\"https:\/\/metricool.com\/privacy-policy\/\">Privacy policy<\/a>.<\/span><\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-study-data\"><span class=\"ez-toc-section\" id=\"Social_Media_Study_Data\"><\/span>Social Media Study Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What was the study sample for this data collection?&nbsp;<\/p>\n\n\n\n<p>We analyzed over 1 million professional accounts on these platforms: YouTube, Facebook, TikTok, Instagram, Facebook, Twitch, Google Business Profile, LinkedIn, Pinterest and X.<\/p>\n\n\n\n<p>For the sample, we extracted data from 118,505 YouTube channels, 91,840 TikTok accounts, 353,670 Instagram accounts, 333,442 Facebook pages, 2,996 Twitch channels, 87,172 Google Business Profile tabs, 38,506 LinkedIn pages, 11,752 Pinterest profiles and 86,913 X accounts.<\/p>\n\n\n\n<p>Meanwhile, we analyzed 10,766,228 YouTube videos, 1,122,168 TikTok videos, 15,365,252 Instagram posts, 6,653,234 Facebook posts, 30,655 Twitch videos, 207,493 Google Business Profile posts, 465,088 LinkedIn posts, 332,393 Pinterest posts, and 2,063,610 X posts.<\/p>\n\n\n\n<p>GR\u00c1FICO 1 (resumen de cuentas y posts por red social).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1-1024x714.png\" alt=\"\" class=\"wp-image-142695\" srcset=\"https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1-1024x714.png 1024w, https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1-300x209.png 300w, https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1-768x536.png 768w, https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1-1536x1071.png 1536w, https:\/\/metricool.com\/wp-content\/uploads\/0-Engagement-Comparison-by-Social-Network-1.png 1775w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now it&#8217;s your turn, let us know in the comments what you thought of the study and which data surprised you the most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts. <\/p>\n","protected":false},"author":7,"featured_media":142150,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[180,830033],"tags":[],"acf":[],"featured_image_src":"https:\/\/metricool.com\/wp-content\/uploads\/estudio-redes-2024-header.jpg","author_info":{"display_name":"Isabel Romero","author_link":"https:\/\/metricool.com\/author\/isabel\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Social Media Trends: Comparisons to The 2023 Study\u00a0<\/title>\n<meta name=\"description\" content=\"Find 2024\u2019s Social Media Trends after analyzing over 1 million professional accounts, across 9 social media platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metricool.com\/social-media-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Social Media Study: Trends and Comparisons to The 2023 Study\u00a0\" \/>\n<meta property=\"og:description\" content=\"Find 2024\u2019s Social Media Trends after analyzing over 1 million professional accounts, across 9 social media platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metricool.com\/social-media-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Metricool\" \/>\n<meta property=\"article:publisher\" 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